We built Shopstar so anyone with something to sell can launch a beautiful, modern store in an afternoon — no design degree, no developer required. This short guide walks you through what's possible and where to go next.
What you can sell
Your store is built to handle the most common ways people sell online today. Pick one or combine all of them in a single storefront.
- Physical products you ship to customers
- Digital downloads delivered instantly after payment
- Bookings for services, classes, or appointments
- Event tickets with check-in at the door
- Memberships and subscription plans
How your store works
Your storefront is the page customers visit to browse and buy. Your dashboard is where you add products, fulfill orders, manage customers, and watch your sales come in. The two stay in sync — change something in the dashboard and it shows up on your store in seconds.
Built for South Africa and beyond
You can accept payments through Stripe or Paystack, sell in your local currency, and ship anywhere you want to. We handle the heavy lifting so you can focus on your product and your customers.
Where to start
- 1
Work through your setup checklist
Your dashboard shows a Setup checklist with the essentials — store name, logo, payments, at least one product, shipping, policies, and a custom domain — and a progress bar so you know what is left.
- 2
Add your first product
Whether it is a physical item, a downloadable file, or a class you teach — start with one product and build from there.
- 3
Customize your storefront
Open Branding to upload your logo, set your brand colors, and tweak the look of your storefront so it feels like you.
- 4
Share your store and make your first sale
Send the link to friends, post it on social media, or run a small launch promotion to bring the first customers in.
We're here if you get stuck
Every page in this help center is written in plain language with step-by-step guides. If you cannot find what you need, the contact card at the bottom of any help page links you to our support team in one click.
Frequently asked questions
Do I need any technical skills?
No. If you can use Instagram or write an email, you can run a Shopstar store. Most merchants launch in under an hour without ever touching code.
How long does it take to launch?
Most stores go live the same day they sign up. The setup checklist in your dashboard takes you through it step by step.
Can I change things later?
Yes. Your theme, branding, products, prices, and policies can all be updated at any time. Changes go live straight away.