Adding your first product is the single most satisfying part of setting up a store. Once you see one item in your storefront, the rest gets much easier.
Before you start
- Two or three good photos of your product
- A short title and a paragraph describing what it is
- Your selling price
- How many you have available (or if it is unlimited)
Add a physical product
- 1
Open Products and click Add product
In the sidebar, click Products. Then click the Add product dropdown in the top right and choose Physical product. We also support digital downloads, bookings, tickets, and memberships — there is a dedicated guide for each.
- 2
Give it a title and description
The title is what customers see first. The description is your chance to sell it — answer questions like "what is it made of?", "what is it for?", and "what makes it special?".
- 3
Upload your photos
Drag and drop your images into the media area, or pick existing images from your media library. Most stores look best with three to five photos per product — main shot first, then details and lifestyle.
- 4
Set your price
Type in your selling price. If you want to show a discount, set a Compare-at price (must be higher than your selling price) so customers can see what they are saving.
- 5
Set the available stock
Type how many you have. If you do not want to track inventory for this product, switch the Track inventory toggle off.
- 6
Choose Active or Draft
In the form sidebar, set Status to Active to publish straight away, or Draft to keep it hidden while you finish it.
- 7
Click Save Product
Hit Save Product at the bottom of the page. If you saved it as a draft, a Publish Product button appears at the top once you are ready to go live.
Write your description in customer language
A great description answers the questions customers have before they buy. Read it out loud — if it sounds like a magazine ad, you are on the right track.
Frequently asked questions
What sizes should my product photos be?
Square photos work best across most layouts. Anything from 1000x1000 to 2000x2000 pixels is a sweet spot. We generate small previews automatically, but the storefront serves the file you uploaded — so resize huge originals down to keep pages quick.
Can I save a product without publishing it?
Yes. Set the status to Draft and it stays in your dashboard but is not visible on your storefront. Switch to Active (or use the Publish Product button) when ready.
How do I add variants like sizes and colors?
In the product form, scroll to Variants and click Add Variants. Add a product option (like Size) and its values (Small, Medium, Large). Variants are generated automatically from your option values — and on an existing product, variant changes save immediately as you apply them.
How do I delete or duplicate a product later?
Open the product and use the action buttons in the sidebar: Publish Product, Archive Product, Duplicate Product, or Delete Product. Duplicating is handy when you want to clone a product and tweak a few fields.