Your store is live — congratulations. The first sale is the hardest one, but it doesn't have to come from a stranger. Here is how merchants we work with usually get there.
Start with people who already like you
- Send the link to ten friends and family members and ask for feedback
- Share a launch post on your personal social accounts
- Email anyone who said "let me know when you launch"
- Offer a small launch discount as a thank-you
Launch promotions that work
- 1
Create a discount code
Make a memorable code like LAUNCH or HELLO and offer 10 to 20% off for the first week. Customers love feeling like early supporters.
- 2
Bundle related products
If you sell more than one thing, try a starter bundle. It bumps the average order value and helps new customers pick what to try first.
- 3
Offer free shipping for a few days
Free shipping is one of the most effective conversion levers. Try it for a launch weekend and see what happens.
Tell your story
People buy from people. Open Branding from your sidebar and write a short brand bio — two or three sentences on who you are and why you made this. It shows up on your storefront and does more work than any clever marketing trick.
Take a screenshot of your first sale
It feels silly until it happens. Keep it somewhere — every merchant we know loves looking back at theirs.
Frequently asked questions
Should I pay for ads from day one?
Not usually. Get a handful of organic sales first to test that everything works. Then think about ads once you know what converts.
How long until I should expect daily sales?
Every store is different. Most merchants see consistent sales after they have built up about 100 visits a week and a small audience on social.