Your store automatically emails customers at the moments that matter — when they order, when their items ship, when they get a refund, and more. You can customize the wording so every message sounds like your brand.
The emails your store sends
- Order confirmation — sent when a customer places an order
- Shipping and delivery notifications — sent when you ship a physical order and again when it arrives
- Digital delivery and download expiry warning — sent when a digital product is paid for and again before access ends
- Booking confirmation, reminder, and cancellation — sent through the lifecycle of a booking
- Ticket confirmation and event reminder — sent with the QR code and again before the event
- Membership welcome, renewal reminder, renewal success, and cancellation — sent across the membership lifecycle
- Refund confirmation — sent when you refund an order
- Abandoned cart recovery — sent when a customer almost completes a purchase
- Review request — sent after an order so you can collect feedback
Edit a template
- 1
Open Store, then Emails
In the sidebar, click Store, then Emails. You will see every customer email your store can send, with an Active or Disabled badge on each and a Customized badge if you have edited it.
- 2
Pick a template to edit
Click Edit on the one you want to change. Each template has a subject line, an Active toggle, and a visual editor where you build the email out of blocks like text, buttons, and images.
- 3
Write the subject and body
Edit the subject line at the top, then drag and drop blocks to build the message body. Keep it friendly and short — customers are skimming for the important details.
- 4
Toggle between Edit and Preview
Switch to Preview mode to see exactly how the email will look. Use the Desktop and Mobile toggles to check both — most customers will open it on their phone.
- 5
Send yourself a test
Click Send Test, choose where to send it, and confirm. The real email arrives in your inbox so you can spot anything off.
- 6
Save
Hit Save and your customized version is used for every email of that type from now on. You can hit Reset on this template at any time to bring back the default.
Your branding is built in
Every customer email automatically uses your store logo, brand colors, and store name. You do not need to design anything — focus on the words.
Personalize with dynamic fields
In the subject line and body, wrap a placeholder like {{customer_name}} or {{order_number}} in double curly braces and your store fills it in for every email it sends. The editor shows the available fields as you type.
Frequently asked questions
Can I stop a particular email from going out?
Yes. Each template has an Active toggle in the editor — switch it off and that email will not be sent until you switch it back on. Use this carefully for the emails customers rely on, like order or shipping confirmations.
Can I go back to the default?
Yes. Inside a template, click Reset to restore that one template to the default wording. From the Emails list page, the Reset to Defaults button at the top right resets every template at once — handy if you want a clean slate.
Do customers always receive these emails?
Transactional emails (order confirmation, shipping, refunds, deliveries) send by default — they're how customers track what they bought. Marketing-style emails like cart recovery and review requests respect a customer's opt-out preferences.
What email address do my customers see?
Emails come from a Shopstar address with your store name as the sender, so replies route through your dashboard. Customers see your store, not a third-party tool.