Connecting an analytics tool lets you see exactly where your visitors come from, which products they look at, and which ads are actually paying for themselves. Your store passes all the right events automatically — you just paste in your tracking ID.
What you can connect
- Google Analytics 4 — to see traffic, search terms, and conversion funnels
- Facebook Pixel — to measure Facebook and Instagram ad performance
- TikTok Pixel — to measure TikTok ad performance and audience signals
Add a tracking ID
- 1
Open Store, then Tracking
In the sidebar, click Store, then Tracking. You will see a card for each analytics tool you can connect.
- 2
Grab your tracking ID
Each card has a short "How to find your ID" guide that links straight to the analytics tool. Copy the ID exactly as it is shown — Google Analytics IDs start with G-, Facebook Pixel IDs are a 15–16 digit number, TikTok Pixel IDs are 10–30 letters and digits.
- 3
Paste it in and save
Drop the ID into the field on the card and click Save. Tracking starts immediately for new visitors.
- 4
Verify it is working
Visit your storefront in a new tab and check your analytics tool a few minutes later — you should see your own visit appear.
What gets tracked
- Page views and the journey through your store
- Add to cart, begin checkout, and purchase events
- Conversion value and the items in each order
- Searches and product views
You are responsible for the privacy disclosure
Once you connect an analytics or pixel tool, your store sends those events to your account at Google, Facebook, or TikTok. Disclose that in your privacy policy and follow your local privacy rules. The platform does not ship a cookie banner today, so if your market needs one, add the disclosure to your policies and consider a third-party banner.
Frequently asked questions
Do I need to pick just one?
No. You can connect all three at the same time — each one only fires for the platform it belongs to, so there is no double counting.
How long until I see data?
Most platforms start showing visits within a few minutes. Conversion events and reports usually populate within a day.
How do I disconnect a tracking integration?
Open the card on Store > Tracking and use the Disconnect action. We ask you to confirm — once you do, your store stops sending events to that platform straight away.