Discount codes are one of the most flexible marketing tools you have. Use them for launches, sales, loyal customers, recovery emails, influencer partnerships, or seasonal pushes.
Create a code
- 1
Open Marketing, then Discounts
In the sidebar under Marketing, click Discounts. Then click Create discount to open the discount sheet.
- 2
Name it and pick a code
Give the discount an internal Title (just for you) and a Code that customers will enter at checkout — SUMMER25, WELCOME, or BLACKFRIDAY. Short codes are easier to share and remember.
- 3
Pick the discount type
Percentage (like 20% off), Fixed amount (like R100 off), Free shipping, or Buy X get Y. Set the Value next to it.
- 4
Set the basic rules
Add a Min Order Amount and (for percentages) an optional Max Discount cap so a 20% off code does not give away too much on a large order.
- 5
Set limits and dates
In the advanced section: Usage Limit (total times the code can be used across all customers), Customer Limit (per-customer use count), Start Date, and End Date.
- 6
Save
The code is live straight away. Share it on your homepage, in emails, on social, or pass it to specific customers.
Different ways to use codes
- Launch sale — Usage Limit of 50 with 20% off for the first 50 customers
- Recovery — short End Date so the code only lasts 24 hours, sent in abandoned cart emails
- Welcome — Customer Limit of 1 so each shopper uses it just once
- Influencer — unique code per partner so you can track who drove the sale
- Holiday — site-wide percentage off with Start and End Dates that match your sale window
Use Free shipping for incentives without giving away margin
Try a 'Free shipping over R1000' code: set the type to Free shipping and the Min Order Amount to R1000. Customers feel a real benefit at the threshold while you keep your margins on the goods.
Frequently asked questions
Can I limit how many times a code can be used?
Yes. Usage Limit caps the total uses across all customers. Customer Limit caps how many times a single shopper can use it. Use both together for "one welcome code per customer, max 500 redemptions overall".
Can two codes be used together?
No — customers can only apply one discount code per order. Plan your promotions so the most generous applicable code is the one you encourage.
How do I see how a discount is performing?
On the Discounts list, each promotion shows live usage (how many times it has been redeemed against its limit), total orders, total revenue, and a conversion rate. Use these numbers to decide which codes are pulling their weight.